Walmart has launched a brand new Roblox expertise to get younger shoppers excited for the back-to-school season. Supercampus is a back-to-school journey the place customers can take part in a collection of challenges that permit them to collaborate and compete with their fellow gamers. The sport is constructed round a collection of well-liked manufacturers and provides together with BIC Highlighters, Crayola Crayons and 3M’s Submit-it Notes.
“Walmart has all the time aimed to create partaking experiences for our clients and members,” the corporate shared in a weblog saying the brand new digital journey. “Now, we’re persevering with to discover how to do this within the digital worlds the place they’re spending extra of their time.”
The expertise additionally adheres to Roblox’s up to date Group Requirements for all ages to guard youthful customers from predatory habits — one thing the gaming platform has come below fireplace for lately.
Walmart initially staked its declare in Roblox final 12 months with the launch of Walmart Land and Walmart’s Universe of Play, two “isles” that provided gamers entry to distinctive content material and leisure choices in a single digital atmosphere.
