Nike is releasing the primary bodily sneaker design tied to its .Swoosh Web3-enabled platform. The Air Power 1 Low “Tinaj” sneaker, which is valued at $120, is solely obtainable for members by way of Nike’s SNKRS utility.
Solely .Swoosh members who’ve bought and revealed an Our Power 1 (OF1) digital field might be eligible for the “Tinaj” sneaker, based on a weblog submit from Nike. Customers should go to their .Swoosh profile web page and navigate to the unopened OF1 field and click on “reveal.” Members can have till October 16, 2023, to redeem their sneakers.
If members are certified for unique entry to the “Tinaj” sneaker, they’ll obtain a push notification from the SNKRS app and an electronic mail from Nike. The gathering will formally drop on October 20.
The drop comes at a time when the retail business’s “metaverse momentum” has slowed down. The phrase “metaverse” in and of itself is getting a little bit of a rebrand, whereas NFTs are being repositioned as digital items and, in some instances, tickets for entry to unique occasions and experiences which can be tied to community-based loyalty applications.