The Italian soccer membership took its first step into the web3 world in 2018 when it partnered with Socios.com to create its fan token, $JUV.
Socios.com is a blockchain-based platform that connects sports activities followers with their favourite groups by Fan Tokens.
Followers should purchase these tokens to realize unique advantages corresponding to voting in membership selections, accessing reductions, and receiving rewards.
The platform has international partnerships with sports activities organizations and leverages blockchain expertise for transparency and safety, revolutionizing fan engagement within the sports activities business.
Fan tokens are cryptocurrencies which allow sports activities followers to interact with their favourite groups or golf equipment in distinctive methods.
By proudly owning these tokens, followers can vote in membership selections, entry unique advantages like reductions and rewards, and grow to be energetic members in varied club-related actions.
They’re designed to reinforce fan engagement, provide transparency and safety by blockchain expertise, and are gaining reputation worldwide, offering sports activities organizations with a brand new strategy to join with their supporters.
Other than Juventus, different skilled soccer golf equipment have additionally launched the identical venture for his or her followers.
These golf equipment embody Barcelona, Manchester Metropolis, AC Milan, Santos FC, FC Porto, PSG, AS Roma and extra. Nationwide groups like Argentina, Portugal, and Brazil have additionally launched their fan tokens.
Past the world of soccer, Socios.com has established itself because the go-to platform for this distinctive service. The NFL, NBA, and NHL have struck offers with the fan token initiator.
Concerning the Juventus-socios.com deal, over 370,000 followers worldwide have participated in varied actions utilizing the $JUV token.
This has additionally supplied the membership with a brand new stream of earnings whereas sharing the success story and decision-making processes such because the seems to be of the dressing room and extra, with the followers.
Juventus Soccer Membership’s COO, Tiziana Di Gioia, expressed enjoyment of extending their collaboration with Socios.com.
The JUV Fan Token now offers thrilling international alternatives to followers, with plans to broaden the vary of unique advantages and experiences for token holders.
Alexandre Dreyfus, Founder and CEO of Chiliz and Socios.com, famous the importance of this partnership extension. Juventus was an early supporter of their imaginative and prescient and the primary membership to launch the Fan Token.
This pioneering transfer has influenced quite a few sports activities organizations worldwide and is altering the panorama for sports activities followers.