Sub0 2023 witnessed an insightful presentation by Anastasiia Aleksiichuk, a UX designer at Subsocial. In her speak, she explored the crucial matter of bridging Web2 consumer experiences with Web3 utilizing Substrate’s distinctive capabilities, with a concentrate on onboarding billions of customers.
Substrate, created by Parity Applied sciences, is a versatile software program improvement framework for constructing blockchain networks and decentralized purposes within the web3 house.
Recognized for its modularity, Substrate simplifies the event course of by providing instruments and libraries that allow builders to outline customized consensus mechanisms, runtime logic, and financial fashions.
Subsocial is a decentralized social community constructed on the Polkadot community that enables customers to create and share content material whereas sustaining possession and management over their information.
Anastasiia began by addressing a urgent situation within the Web3 ecosystem – the irritating consumer expertise. She talked in regards to the cumbersome strategy of registration and interplay with Web3 platforms, which regularly entails a number of steps, together with pockets installations and transaction confirmations.
One other problem she talked about is the idea of transaction charges in Web3, which could be perplexing for customers transitioning from Web2. Customers could not instantly grasp why they should spend tokens.
Grill Chat: A Web3 UX success story
In illustrating what a web3 onboarding story entails, she mentioned Grill Chat for example. Grill Chat is a user-friendly Web3 utility constructed on Subsocial, which has gained reputation throughout the web3 neighborhood.
Grill Chat simplifies the consumer expertise by eradicating the necessity for customers to estimate and make sure token transactions. It’s designed to work easily on cell gadgets and seamlessly integrates with a number of gadgets with a single account.
Anastasiia additionally highlighted a noteworthy facet of the product: it’s utterly free for finish customers, assuaging the burden of transaction prices. She shared spectacular statistics, with over 10,000 guests and greater than 13,000 messages despatched in latest months.
Chatting on chain and integration
The speaker went additional to say that the idea of “chatting on chain” is altering how the world communicates. This method allows customers to share NFTs, make donations, and join their addresses to keep up reputations – options not available in Web2 platforms.
Anastasiia emphasised that Grill Chat presents simple integration for different purposes with just some strains of code. This permits one chat or dialogue to happen throughout a number of websites and gadgets, offering a unified consumer expertise.
She additionally added that one other idea that may assist energy Web3 social engagement is “sponsoring a transaction,”. That is the place customers can convert tokens into power, considerably decreasing transaction prices.
Moreover, Anastasiia defined the facility of cross-chain interactions, enabling customers to attach their identities and belongings throughout totally different blockchain networks.
Because the presentation drew to a detailed, she introduced an modern monetization mechanism that aimed to empower creators and communities.
This mechanism incentivizes stakeholders by providing them rewards, whereas additionally enabling creators to earn primarily based on the tokens allotted to them.
Anastasiia emphasised her function as a UX designer centered on visible design, and inspired attendees to succeed in out to Subsocial’s improvement group for any technical inquiries, fostering an atmosphere of collaboration and knowledge-sharing.