As customers more and more flip to digital channels to get their grocery wants met, retailers have the chance to drive extra gross sales if they’ll combine restaurant ordering into their eCommerce platforms.
By the Numbers
Analysis from a PYMNTS survey final month of greater than 4,600 customers revealed that, of the 74% who use related units whereas purchasing for retail merchandise, together with groceries, 27% did so to buy meals from eating places. In different phrases, 1 in 5 customers purchased restaurant meals on-line whereas doing other forms of purchasing.
As such, if grocers can combine restaurant menus into their eCommerce journeys, they’ve the possibility to grab on customers’ demand to order meals whereas shopping for different objects.
The Information in Motion
Grocers have been making strikes to seize customers’ restaurant spending, however a lot of this exercise has centered on the brick-and-mortar purchasing journey.
As an illustration, Kroger, the nation’s prime pure-play grocer, has reportedly turn into the No. 1 sushi vendor in the US, with customers buying greater than 40 million items of sushi per yr from the retailer.
“We wish clients, after they assume meals, [to] assume Kroger,” CEO Rodney McMullen mentioned in a March presentation for the BofA 2023 Shopper & Retail Convention. “… We imagine it’s an enormous development alternative for us and an necessary space.”
“The grocery retailer is attempting to be the one-stop store,” Alexander mentioned Monday (Aug. 21). “Whether or not it’s for ready-to-eat meals, meals for one more night time, or the everyday grocery store, they’re attempting to entice the patron to make use of the grocery retailer in many alternative methods.”