Europe’s most essential digital advertising and marketing tradeshow – lastly stay and in particular person once more
The Digital Advertising and marketing Exposition & Convention, Europe’s main advertising and marketing and tech occasion, is lastly being held on-site in Cologne once more. Guests can look ahead to a formidable program that includes the trade’s main gamers, new and thrilling faces from the startup scene, and greater than 600 worldwide prime audio system.
#Empowering Digital Creativity
This yr, DMEXCO’s motto is “Empowering Digital Creativity”. In keynotes and panel discussions, the lengthy lineup of audio system will discover how synthetic intelligence is remodeling our day-to-day life and work within the digital sector, what the digital advertising and marketing of tomorrow might appear like, and way more.
DMEXCO Worlds: reflecting the number of digital subjects
With its themed “DMEXCO Worlds”, DMEXCO 2023 will as soon as once more provide ample area to take a deep dive into the trade’s key subjects.
Hear up, techies! All you digital gamers will probably be in for a deal with on the World of Tech. Its cubicles and Tech Stage will discover each single side of this huge discipline, together with VR/AR, 5G & connectivity, blockchain & Web3, the metaverse, cryptocurrencies & NFTs, cybersecurity, cloud computing, and an entire lot extra.
This yr, the Tech Stage will probably be internet hosting one other installment of w3.imaginative and prescient – a platform for Web3 and metaverse lovers to fulfill decision-makers from established manufacturers.
Consistent with this yr’s motto, the brand new occasion “Digital Vogue – The Phygital Community” can have its premiere. Co-organized by Deutsches Mode-Institut (DMI), this contemporary format will shine a highlight on the countless potentialities that digitalization opens up within the artistic vogue trade. Matters equivalent to e-commerce, the shopper expertise, sustainability, and transparency will take heart stage right here.
Manufacturers & businesses meet decision-makers & specialists: the World of Companies will probably be pooling collectively specialist experience and sensible use instances from businesses internationally. It’s the go-to area for anybody in search of sound recommendation and help for his or her enterprise.
From digital cost methods, store applied sciences, and social commerce proper by way of to micropayments, bundling, and sustainability – the World of E-Commerce will present the right setting for producing synergies and sharing insights into all elements of world on-line retail. The built-in “Achievement” and “Fee” particular areas will take you on a good deeper dive.
Media corporations, publishers, and advertisers will come collectively on the World of Media, the place a devoted Media Stage will probably be taking a 360° take a look at the trending subject of retail media. The spotlight right here would be the Retail Media Summit with Sabine Jünger (VP Promoting Providers, Otto), Christian Raveaux (Head of Buyer Insights & Media, REWE Group), Patricia Grundmann (Vice President Retail Media and Managing Director, OBI First Media Group), and Robert Jozic (Managing Director, Schwarz Digital).
DMEXCO attendees may look ahead to the next this yr:
How will AI truly change our (working) lives? How can or not it’s efficiently carried out in observe?
“AI in advertising and marketing – a revolution?”
Wednesday, Sept. 20, 2023, Middle Stage
Thought leaders and trailblazing manufacturers confirmed for the Convention & Expo
Corporations together with Google, HubSpot, Asana, Bynder, RMS, Payback, Outbrain, Salesforce, and Snap will probably be presenting their manufacturers and options within the expo’s 4 themed worlds. Throughout the 12 phases, a variety of keynotes, panel discussions, and sensible masterclasses will ship insights and use instances for overcoming the challenges of tomorrow. Tim Alexander (CMO, Deutsche Financial institution), Dora Osinde (Chief Artistic Officer, Ogilvy), Adam Singolda (CEO, Taboola), and Franziska von Lewinski (CEO, SYZYGY Group) will probably be among the many prime voices at DMEXCO 2023.
Don’t miss out in your ticket to the way forward for the digital world
DMEXCO units the course for the way forward for the digital world. So be sure to’re there when the digital trade’s thought leaders and prime manufacturers come collectively to work together and community. Safe your ticket for DMEXCO 2023 in Cologne on September 20 & 21 and immerse your self within the digital future.