The actual property trade is prospering within the area with new advertising and marketing and 3D platforms showcasing properties utilizing applied sciences equivalent to AI, AR and VR for immersive digital experiences.
Builders equivalent to DAMAC Properties, Bayut and Dubai Properties are among the many firms which might be utilizing AI, adtech and measurement options to draw traders and develop their companies.
“We see much more digital natives and disruptors now beginning to adapt advertising and marketing combined modeling due to the truth that it’s now far more agile, it’s far more democratised, which is precisely the place we need to go.” stated, Rasheeqa Jacquesson, Advertising and marketing Science Lead, MENA, Meta.
Driving Innovation
Actual property consultants imagine good measurement methods drive enterprise outcomes.
“My recommendation to advertisers who’re exploring the advertising and marketing combined modeling could be to begin off with a SaaS undertaking like Analytics Edge First to get to know the flavour of promoting combined modeling. How one can use the learnings that you simply get from MMM.” provides Hamza Ali, Senior Supervisor Efficiency Advertising and marketing at Bayut and Dubizzle.
Sharing his perspective to the viewers on the Meta summit, Amit Patil, VP and Product Administration, Analytic Edge, stated: “We attempt to all the time emphasise the evaluation and the insights will likely be fruitful if that scope has initially been outlined whereas preserving all of the stakeholders in thoughts.”
AI and creativity
Social media has develop into the platform of alternative for consumers and actual property firms within the UAE.
“Meta platforms is the largest dealer on earth with 3.96 billion customers throughout our platforms.
“The highest drivers of discovery and analysis are content material from influencers, we’re seeing increasingly of those creators or influencers attracting individuals to purchase, adopted by promoting, and content material from family and friends.
“And the way will we allow you to in getting this? It’s all about AI. We’re empowering our innovation in VR, utilising AI. We’re utilising it in our enterprise messaging platforms as properly. And lastly, our advert system, which you all utilise, is powered by AI.” says Sami Kobayter, Consumer Accomplice, MENA at META.
DAMAC properties showcased their metaverse activations utilizing Meta Quest 2, an immersive VR headset. The digital showings allowed customers to expertise options and customise numerous design choices earlier than committing to buy.
Meta hosted its first Actual Property Advertising and marketing Academy bringing collectively C-levels, VPs, administrators, entrepreneurs, and gross sales brokers from actual property firms collectively below one roof.
The 2 day programme was kicked off by Sami Kobayter, Consumer Accomplice, MEA at META. It features a wealthy agenda protecting matters round Meta’s greatest practices for media and artistic, specializing in lead era, cross border enterprise, constructing model consciousness, messaging, and adtech options for the true property trade.
The occasion follows the profitable launch of Meta MENA’s first Actual Property Summit in June.
The occasion additionally hosted shows protecting lead era options that includes Rita Saba, Consumer Options Supervisor at Meta and Melanie El Haddad, Consumer Supervisor, MENA at Meta.
Adopted by a panel dialogue together with Hamza Ali, Senior Supervisor Efficiency Advertising and marketing at Bayut and Dubizzle, Amit Patil, VP and Product Administration at Analytic Edge and Rasheeqa Jacquesson, Advertising and marketing Science Lead, MENA, Meta.
Meta helps drive high quality leads for actual property gamers in search of native and worldwide traders to purchase properties within the UAE.
Melanie El Haddad, Consumer Supervisor, MENA at Meta, explains: “Discovering new leads, enhancing the standard, and nurturing the connection on Meta occurs throughout three channels : kinds, messages, and calls.”
The programme showcased a spread of case research together with AX CAPITAL, the Center East-based luxurious actual property company, that was introduced by Rita Saba.
The actual property company wished to draw worldwide traders in cross-border markets together with Europe and GCC to carry them to the UAE. They ran profitable Fb and Instagram lead advertisements campaigns, leading to optimistic outcomes together with a 9.2-point improve in advert recall.
To finish attendees obtained certificates for the Actual Property Advertising and marketing Academy (REMA) course which skilled them on the trade and highlighted insights and expertise from actual property consultants.
